Stepping into “Top Four Global Players”, How does XCMG Burnish its Ever-shining Brand!

On May 18, UK KHL Group, the world's most authoritative information provider for construction machinery, released the 2020 top 50 list of global construction machinery manufacturers (2020 Yellow Table).


2020 Yellow Table

It shows that for the first time in history, the total sales of enterprises on the list worldwide exceeded 200 billion US dollars, of which the total sales of Chinese enterprises reached 36 billion US dollars, accounting for 17.7%. With more than 30% of the total sales of Chinese enterprises, XCMG ranked the fourth from the sixth place last year. As the leading Chinese enterprise in the industry, XCMG is definitely second to none.


The three Chinese enterprises headed by XCMG are among the top ten. It’s said that "no country has a higher representation in the top ten". This shows that Chinese brands are becoming an increasingly important power in the global construction machinery market.

XCMG, who continues to lead China's construction machinery industry, has always taken the spirit of “summit Mount Everest" as the backbone of its development. It focuses on high-end technologies, pay attention to the global layout, and strengthen industrial agglomeration to achieve high-quality development.


Focus on High-end Industry and Keep Improving

Ultimately, the core of competition in the construction machinery industry is products and technology. When inspecting XCMG, President Xi Jinping clearly said that "we must have the determination to rely on Independent Development and Grasp Innovation Drive". Nowadays, the invisible hard works of Chinese enterprises in products and technologies is turning into visible achievements.


“The NO.1 Excavator in China” Works in Coal Mines in Inner Mongolia

From Wanhua, Yantai to Gulei, Fujian, and from Saudi Arabia to Oman, XCMG 4000-ton crawler crane, which was called "the No.1 crane in the world", has successfully completed many tasks. The 700-ton mining excavator, which was called "the No.1 excavator in China" is working in the coal mine in Inner Mongolia ... From China, which is a large enough practice ground, to the infrastructure construction following the "Belt and Road Initiative", Chinese products enjoy an improving environment for better application. The Chinese technology has gradually become "solid", continuously improving and upgrading, providing a series of good products to the world.


“The No.1 Crane in the world" Lifts the Largest Scrubber in the World

Good products are the pass for China in the world: G1 all-terrain cranes, which President Xi tried for test drive, have been launched to the market for two years, with sales accounting for more than 60% and demand exceeding supply. Complete sets of mining machinery are favored by global mining giants; "Steel Mantis" mountain excavators won orders from troops that worth of over 100 million yuan; Self-designed new electric control boxes, high-end hydraulic valves and intelligent control systems substitutes imported equipment...


Overseas Customized Cranes of XCMG Were Delivered to Countries of “Belt and Road” in Batch

Wang Min said, "At present, XCMG has nearly 1,000 key core technologies, of which 32% are in the international leading level. We must unswervingly focus on high-end manufacturing, develop self-controlled core technologies, and erect the backbone of Chinese manufacturing.”

Stick to Internationalization with the World in Mind

Judging from the 2020 Yellow Table, the scale and quality of Chinese enterprises are rapidly improving. But more importantly, Chinese brands have also achieved a breakthrough in globalization in recent years:

Ten years ago, the overseas income accounts for only 2%-5% of the overall income of China's construction machinery manufacturers. Today, the overseas income of leading Chinese construction machinery manufacturers led by XCMG has reached 30% or more.  This fast change shows China's improvement in products and technology. It also demonstrates the transformation of “Made in China” to "Made by China”.


It can be said that in the highly market-oriented industry of construction machinery, Chinese brands have experienced fierce competition and built quite high competitiveness.


Project DANGOTE in Nigeria of More Than 20 XCMG Exported Products Categories

Overseas income grows from less than 10 million US dollars to more than 2.3 billion US dollars per year. At present, XCMG has four overseas research and development centers, 15 manufacturing bases, KD factories or joint ventures, 70 molecular companies and offices, and more than 300 distributors in the world. Its products have been exported to 183 countries and regions, being the largest exporter in Chinese construction machinery industry for 31 years.

In 2019, XCMG Brazil industrial park and BANCO XCMG S.A. were approved. The planning and construction of excavator production base in India were accelerated. All regional markets has achieved substantial growth, and overseas income reached a record high...


In 2020, the global economy is facing severe recession pressure under the impact of COVID-19 pandemic. As the bridgehead radiating to South America, XCMG Brazil had been running while most Brazilian enterprises were shut down.

In the first quarter, the export sales volume of the industry dropped sharply. As for XCMG, it not only resumed work and production, but also achieved full production and high yield. The exports increased by nearly 20%, which maintains a upward trend against the overall environment. The company’s status of being the best in brand and exports was increasingly solid.

"The world is very big, so XCMG should keep a firm eye on the goal of internationalization. We have already upgraded the internationalization strategy to the main strategy. In this era of the strong being increasingly strong, international enterprises must stick to the road of internationalization. “Wang Min said.

 “High Quality, High Efficiency, High Return and Sustainability”| plays the Main theme of Development


The 20,000th Wheel Crane was Launched

Facing various challenges, XCMG made a sharp attack with two billion-level sections of cranes and excavators as well as four five-billion-level sections. The mining section fought into the world's luxury club of large complete sets of mining machinery and broke the monopoly of giant enterprises. A group of invisible champions, such as piling section and core components, is gaining momentum and just waits for an opportunity to develop.

The obstacles and thorns will turn into the sonorous steps of XCMG to meet the difficulties.


Entering 2020, facing the global epidemic situation examination, how should China's construction machinery industry, which is currently in a critical period of taking advantage of the situation, rationally adjust and maintain a high-quality development trend? How do manufacturing enterprises go out of their own way on the track of high-quality development?

Wang Min’s answer is“High Quality, High Efficiency, High Return and Sustainability”.

From “Quality, Efficiency, Scale and Sustainability” to “High Quality, High Efficiency, High Return and Sustainability”, this change expresses Wang Min’s determination to conduct self-transformation. It also demonstrates the idea of high-quality and connotative development of construction machinery and equipment manufacturing industry in China.

As the answer to the General Secretary, XCMG's blueprint of "three steps" to summit Mount Everest is magnificent, and the connotation of "earnest, strong and excellent" is rich and solid. High quality applies to not only product technology, but also management; High efficiency requires not only orderly management but also penetration of the value chain; High return requires improving not only sales scale but also profitability; Sustainability refers to not only competition for the right to speak, but also lasting prosperity. Only with “High Quality, High Efficiency, High Return and Sustainability” can we truly summit Mount Everest.